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Why Your Website Matters More Than You Think: Insights from Rich Harshaw

Writer's picture: Construction Champions PodcastConstruction Champions Podcast

Your website might be costing you leads—and you don’t even realize it. In the latest episode of the Construction Champions Podcast, host Ron Nussbaum sits down with Rich Harshaw, founder of Level 10 Contractor, to discuss why many contractor websites fail and, more importantly, how to fix them.


The Concept of “Pointing at the Showerhead”

Rich introduces the metaphor of “Pointing at the Showerhead,” which highlights the importance of showcasing your company’s unique strengths. Much like a showerhead with innovative features that set it apart from others, your website needs to clearly communicate what makes your business special and why potential clients should choose you over your competitors.


“Your website is more than a digital business card—it’s your story, your credibility, and your sales pitch rolled into one,” Rich explains.


Key Takeaways from the Episode


1. Storytelling Sells

  • Why It Matters: People connect with stories, not just products or services. Your website should highlight your company’s values, strengths, and mission in a way that resonates with potential clients.

  • Actionable Tip: Use real examples, testimonials, and project showcases to tell your story and demonstrate your expertise.


2. Invest in Your Website

  • Why It Matters: A poorly designed website can make even the best contractor look unprofessional. On the other hand, a well-crafted website attracts higher-quality leads and converts them into loyal clients.

  • Actionable Tip: Focus on user experience (UX). Ensure your website is mobile-friendly, easy to navigate, and visually appealing.


3. Understand Your Market

  • Why It Matters: Knowing what sets you apart helps you attract the right customers who value your unique offerings.

  • Actionable Tip: Conduct market research to identify your ideal client’s pain points and tailor your website messaging to address them.


Why Your Website Is Your Secret Weapon

Rich emphasizes that your website is often the first interaction potential clients have with your business. If it doesn’t effectively communicate your strengths or differentiate you from competitors, you risk losing leads.

A great contractor website should:

  • Build trust by showcasing certifications, awards, and client testimonials.

  • Demonstrate expertise through a clear portfolio and case studies.

  • Provide easy access to contact information and calls-to-action (CTAs).


Free Website Audit from Level 10

As part of the episode, Rich offers practical advice and encourages contractors to take advantage of the free website audit available through Level 10 Contractor. This audit helps identify weaknesses in your current site and offers actionable insights to optimize your online presence.


Final Thoughts

Your website isn’t just a digital placeholder—it’s a 24/7 salesperson for your business. By crafting a site that tells your story, builds trust, and showcases your strengths, you can attract better leads and grow your business.


Watch the Full Episode

Learn more from Rich Harshaw in the full Construction Champions Podcast episode.


Connect with Rich Harshaw


Ron Nussbaum


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Tags

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Keywords:

construction websites, contractor website tips, website storytelling for contractors, Level 10 Contractor website audit, improving contractor websites, BuilderComs communication solutions, best practices for contractor websites, construction marketing tips, contractor lead generation, professional websites for construction businesses.




Why Your Website Matters More Than You Think: Insights from Rich Harshaw

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