Marketing for contractors has changed. If you’re not ranking on Google, not getting online reviews, and not optimizing your website, you’re leaving money on the table.
In this episode of the Construction Champions Podcast, Brittany Murphy shares game-changing strategies to help construction businesses attract high-quality clients, generate more leads, and stop fighting for low-paying jobs.
1. The Importance of Digital Marketing for Contractors
Many contractors rely on word-of-mouth and referrals, but in today’s competitive market, that’s not enough. If your business isn’t visible online, you’re losing potential clients to competitors who are.
Why Digital Marketing Matters:
80% of customers research contractors online before hiring.
Google rankings determine visibility—if your business isn’t on the first page, you’re missing out on leads.
A strong online presence builds trust and credibility.
2. Google Reviews Are Essential for Success
Google reviews are no longer optional. They are a major factor in determining your search ranking and customer trust.
How to Get More Google Reviews:
Ask satisfied customers to leave a review after completing a project.
Automate follow-ups with email or text reminders.
Respond to all reviews—both positive and negative—to show professionalism.
A business with a higher number of positive reviews ranks higher on Google, giving you an advantage over competitors.
3. Your Website Must Convert Visitors into Leads
A great-looking website isn’t enough. Your website should be designed to convert visitors into paying clients.
Key Elements of a High-Converting Contractor Website:
Clear calls to action (CTAs) that direct visitors to contact you.
Mobile-friendly design since most searches happen on mobile.
Fast loading speed to prevent visitors from leaving before the site loads.
Showcase testimonials and past projects to build trust.
A slow, outdated, or difficult-to-navigate website will turn potential clients away before they even contact you.
4. The Future is Inbound Marketing, Not Cold Calling
Cold calling and outdated marketing tactics are becoming less effective. The future of contractor marketing is inbound marketing—positioning yourself as an expert so clients come to you.
How to Implement Inbound Marketing:
Content marketing – Publish helpful blogs, videos, and case studies to educate potential clients.
SEO optimization – Use targeted keywords to rank higher on Google search results.
Social media engagement – Share your projects, client testimonials, and valuable insights.
Email marketing – Nurture leads with follow-up emails and helpful industry tips.
By consistently providing value, you attract high-quality leads instead of wasting time on cold outreach.
5. Get a Free Digital Marketing Strategy Session
Understanding your marketing strengths and weaknesses is the first step toward improving your online presence. If you want to see where your marketing stands and what steps to take next, sign up for a free strategy session.
Final Thoughts
Contractors who embrace digital marketing and position themselves as industry leaders will win more clients, generate higher-quality leads, and increase their revenue.
Start implementing these strategies today to dominate your market.
Watch the full episode here:
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How Contractors Can Dominate Digital Marketing – Insights from Brittany Murphy
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